Nordic Channel Marketing Lead Home Appliances to Samsung

Är du den vi söker?

Your key accountabilities:
• Support the Category Marketing Manager in setting a plan for Home Appliance marketing
• Implement and drive the marketing plan together with retails and KAMs
• Represent Samsung marketing interests when talking with white goods customers
• Integrate and engage Samsung and our offers in every Customer > Shopper touch point; instore, Online, Service and Call Centers.
• Deliver customer sell-out growth in value and growth of in-house value share
• Maximize Samsung share of voice in Customer advertising
• Create, negotiate and execute sell-out activities related to sell-in commitments for HA secured by the Nordic KAM.
• Understand the business strategy for your dedicated customers with the ability to adapt our offers to their core target audience and shopper strategies
• Together with the full CE Marketing team, secure optimal investment and mix of activations for given product groups and customers

Arbetsbeskrivning

• Support the Category Marketing Manager in setting a plan for Home Appliance marketing
• Implement and drive the marketing plan together with retails and KAMs
• Represent Samsung marketing interests when talking with white goods customers
• Integrate and engage Samsung and our offers in every Customer > Shopper touch point; instore, Online, Service and Call Centers.
• Deliver customer sell-out growth in value and growth of in-house value share
• Maximize Samsung share of voice in Customer advertising
• Create, negotiate and execute sell-out activities related to sell-in commitments for HA secured by the Nordic KAM.
• Understand the business strategy for your dedicated customers with the ability to adapt our offers to their core target audience and shopper strategies
• Together with the full CE Marketing team, secure optimal investment and mix of activations for given product groups and customers

Din profil

As a Nordic Channel Marketing Lead you are an important part of the wider marketing team, working with a 360 degree mindset. Your most important job is to take our marketing strategy and turn it in to opportunities and activities with our retailers and customers. You are driven by the wish to maximize impact of all our campaigns, ensuring we are leading the visibility and collaboration with retailers. You thrive on turning strategy in to action, and together with the marketing team ensure Samsung white goods are seen and communicated in the right way.
You will be working closely with our KAM/Sales Management for selected customers, and understanding their business and the needs of our customers is crucial. Sales are at the essence of everything we do, and we believe in sales and marketing being a tight knit team.
You will be working with:
• Category Marketing Manager HA to develop plans and activities that fit the overall marketing strategy and goals of HA
• Retail Marketing team to align instore activities and communication for your customers
• Key Account Managers to form plans for sell-out maximization
• Key Account Managers to set the omni-channel strategy and secure optimal investment and mix of activations for given product groups and customers

Experience:
• 2 – 3 years of experience in marketing
• Experience from working with retailers (trade marketing or channel/customer marketing roles)
• Marketing project management or lead
• Planning and executing marketing activities and campaigns
• Experience from working with and managing external agencies
• Customer joint marketing 360 planning, execution & review
• Experience in working with campaign analytics
• Setting digital marketing plans and activities
• Customer channel integration & sales maximization (omni-channel perspective; in-store, DM)
• Customer segmentation and core shopper profile understanding (CMI), what makes shop visitors convert to shoppers at this customer?
• Fluent in English and Swedish

Om företaget

Everything we do at Samsung is driven by an unyielding passion for excellence—and an unfaltering commitment to develop the best products and services on the market. In today’s fast-paced global economy, change is constant, and innovation is critical to a company’s survival. As we have done for 70 years, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success.</p