Nordics Brand Manager to Bacardi

Great opportunity
Are you an ambitious Brand Manager with experience in progressive roles, leading different Marketing projects and are seeking new challenges?

Bacardi is looking for an experience of brand management from the luxury category who want to become their new Nordics Brand Manager. In this role you will work with brands like Martini, St~Germain, Whisky and Tails.

The position
As a Nordics Brand Manager you will be accountable for delivering Brand performance targets in your Cluster, and driving value creation for our Company. You will serve as an extension of the Hub and Global Category team, leading all Brand management activities in the Cluster. In this specific role, you will be both responsible for the consumer and customer part of the brands involved, ensuring that all Above – and Below the line activities will be carried out as specified in the brand plans.

• You will input to the situation assessment of your Brands in the Country, contributing to defining the Hub “Jobs to be Done” each year as part of the annual Integrated Activity Planning (IAP) process
• You will extend the Hub IAP into a robust Country brand plan to deliver maximum impact in-market and deliver annual Brand financial and commercial targets
• You will manage an A&P budget for your brands as assigned to you by the Hub Brand Director
• You will lead the in-market delivery of all consumer-facing Brand activities and all trade-facing activities, as defined in the IAP, ensuring executional excellence
• You will handle the administrative tasks involved in making the brand plan come to life

This role is based in Stockholm (preferably), Oslo or Helsinki and may require some travelling in order to connect with your Hub team as well as some domestic travelling and travelling throughout the Nordics to meet with customers and third parties. Next to that, for these brands, the On Trade is an important channel, so from time to time, On Trade presence is required.

Key Accountabilities and Responsibilities
Consumer, shopper and customer understanding:
* Partner with your Hub Consumer Insights Manager to build deep understanding of the target consumer and shopper for your Brands in your Cluster in order to tailor local execution of Brand activities effectively
* Actively consult on the situation assessment for the Brand in your Cluster, partnering with Hub Consumer
* Insights Manager to develop local consumer, shopper and customer learnings on triggers and barriers to Brand growth

Category & brand strategy and activity planning:
* Provide Cluster Brand input into the definition of ”Jobs To Be Done” in the Hub Integrated Activity Plan (IAP), under the overall co-ordination of the Customer Marketing team at Hub and Cluster level
* Provide guidance to Hub Brand Director on effective deployment of Brand A&P by activity & channel inmarket
* Work closely with Hub Category team to extend the Hub IAP into a Cluster brand plan, with responsibility for adapting consumer- and trade facing assets and programs when required to do so by the Hub Brand Director

Integrated brand communication:
* Leads in-market execution and implementation of all consumer- and trade facing elements of the Cluster brand plan
* Leads localization of brand communications plan, including local planning & buying of media with agency partner
* Works with Hub Brand Manager, Category Director or Centre of Excellence to ensure that all brand content programmes and partnerships developed at Hub level are activated and commercialized effectively inmarket, including execution of PR, digital and experiential programmes and partnering with Customer
* Marketing on advocacy programmes as required
* Ensure that all brand assets developed in the Cluster adhere to Global Brand guidelines and local social responsibility policies and regulations and always follow the Bacardi Marketing Way best practice

Business performance management:
* Accountable for delivery of Brand performance targets in Cluster (revenue, profitability, share, equity) as agreed with Hub Brand Director in your Cluster brand plan
* Work with Insights to ensure measurement & evaluation (M&E) plan in place on all brand activities in your Cluster
* Rigorously manage brand A&P budget, as assigned to you by your Category Director, in order to minimize costs and optimize returns on investment
* Actively monitor Brand KPIs and provide guidance on corrective action to achieve agreed objectives

Creating a winning team:
* Actively support effective matrix working across Hub and Cluster
* Developing talent & capability
* Participate in functional capability development as required by Hub Category team
* Developing talent & capability
* Participate in functional capability development as required by Hub Category team

The ideal candidate
To be successful in this role you will have/be:
• Brand management experience in progressive roles, leading different Marketing projects
• Experience multiple specialty areas: digital, innovation, promotions, events, media, etc.
• Verbal/written skills at all levels in an organization; ability to generate meaningful presentations
• Degree and/or professional Marketing qualifications
• Fluent command in English and Swedish

The following experiences are preferred:
• Drinks and Luxury Category experience is an advantage
• Experience in additional functions beyond the ones listed above
• Ability to work under pressure and to deal with ambiguity
• International Nordics experience (Sweden, Nordics, Finland, Denmark, Iceland)
• Experience with external distributors a plus
• Remains abreast of legal regulations in the industry for the Country

About the company
Bacardi is the largest privately held spirits company in the world, producing and marketing internationally recognized spirits and wines. Bacardi was founded in 1862 in Santiago de Cuba, when Don Facundo Bacardí Massó revolutionized the spirits industry by creating the world’s first light-bodied rum. Since then, our company has grown to include an impressive portfolio of more than 200 brands and labels, including BACARDÍ rum, the world’s best-selling and most-awarded rum; GREY GOOSE vodka, the world’s leading super-premium vodka; DEWAR’S Blended Scotch whisky, the world’s most awarded blended Scotch; PATRÓN tequila, the world’s highest-quality ultra-premium tequila; BOMBAY SAPPHIRE gin, the top-valued premium gin in the world; MARTINI vermouth and sparkling wines, the world’s leading vermouth and the world’s favorite Italian sparkling wines; CAZADORES 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; ERISTOFF vodka, one of the fastest-growing vodka brands in the world; and other leading and emerging brands including WILLIAM LAWSON’S®, the fastest-growing global Scotch whisky brand; and ST-GERMAIN, a super-premium elderflower liqueur.

Founded in Santiago de Cuba on February 4, 1862, family-owned Bacardi employs more than 7,000 people, manufactures its brands in more than 20 facilities and sells in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. The Company is headquartered in Hamilton, Bermuda.
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The role is a fulltime position and the office are located in the city centre of Stockholm. Sounds interesting? If so, we encourage you to submit your application as soon as possible but no later than July 1st. We cannot accept applications via email. Please contact Recruitment Consultant Maria Lindskog Klasén at Inhouse if you have any further questions.

Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth.