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Inhouse / Jobb / Senior digital copywriter to BioGaia

Are you the one for this job?

We are currently seeking a talented individual to fill the position of Senior Digital Copywriter.

Job description

As our Digital Copywriter, you will play a key role in our Marketing department, working across all of our digital channels to create compelling content. From the website to social media, emails, newsletters, and product catalogues, you will be responsible for translating brand and campaign messaging into engaging copy that resonates with our target audience. In this role, you will be tasked with establishing the copy hierarchy for our digital channels, ensuring that the tonalities are aligned and contextually appropriate for each platform.

You will work closely with various internal stakeholders to ensure that all copy adheres to regulations and guidelines. Your expertise will be essential in creating and executing all digital written communication on our website, as well as crafting impactful copy for our social media platforms.

Your profile

As a Senior Digital Copywriter, you will also be involved in shaping our SEO strategy together with our Ecommerce team and develop SEO-optimized angles for copy. Your strong conceptual and writing skills, combined with your in-depth knowledge of the digital landscape and SEO best practices, will be key to your success in this role. Attention to detail, including punctuation, grammar, and tone of voice, is a must-have skill. To be the ideal candidate for this position, you should be a strategic and idea-oriented individual who understands how to drive a business forward digitally.

You should have a creative mindset, excellent communication skills, and the ability to conceptualize ideas effectively. A minimum of 3 years of copywriting experience in health and nutrition or related fields, with a focus on digital channels, is required. A Bachelor's degree in copywriting, journalism, or a related field is also preferred. Additionally, having knowledge in natural science, nutrition, or a similar field would be advantageous.

We are looking for someone with a deep understanding of SEO and its impact on content production. An excellent online portfolio that showcases your writing skills is essential. Proficiency in both native English and preferably Swedish would be highly desirable. If you have a passion for health, wellness, and nutrition, that would be a great fit with our team. At our company, we value innovation, collaboration, and passion. We strive for breakthrough solutions that make a difference in people's lives. We foster a work culture based on trust, helpfulness, and curiosity. If you are ready to join our team and contribute your expertise as a Senior Digital Copywriter, we would love to hear from you.

About the company

BioGaia is an innovative healthcare company. Today, they are a global leader in probiotics, boasting extensive experience in developing, marketing, and selling probiotic products that have been documented to provide health benefits. Science serves as the foundation of BioGaia. To date, the results of 194 clinical trials using BioGaia's human strains of L. reuteri, involving a total of 18,000 individuals of all ages, have been published in scientific journals.

Throughout the years, BioGaia has established global networks comprising leading independent researchers, manufacturing experts, and local distribution partners who sell their products in over 100 countries. BioGaia firmly believes that its employees are the company's most valuable asset—a belief that permeates everything they do. They also offer competitive benefits to their employees. To learn more about BioGaia, visit their website at

So, what happens now?

This position is based in Stockholm at the headquarters in Kungsbroplan. We recommend that you submit your application as soon as possible as selection and interviews are held continuously. To help us place the right people in the right role, we believe in science-based and unbiased assessment methods. Apply easily with your CV through our website, we do not want a personal letter.

If you proceed in this process, you will be asked to answer a few screening questions as a first step. This process also contains psychometric tests, to help us increase our hiring success by identifying the candidates that are most likely to thrive and be successful in the role.

If you have any questions, please contact recruitment consultant Anna Ålander at


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Stockholms län


Anna Ålander

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