Inhouse / Jobb / Shopper Insights Manager to Paulig

Are you the one for this job?

Paulig is on a mission to elevate their shopper focus and understanding. We are seeking a dynamic Shopper Insight Manager to help shape the future of food and beverages.

If you are a business-minded and proactive person with a broad experience in shopper insights and related areas, such as market research, methods and analysis, in an international context from FMCG, you might be Paulig next Shopper Insights Manager and we want to meet you.

About the position

As the Shopper Insight Manager, you will leverage research and data analysis to deepen our understanding of categories, consumers, customers, channels and shoppers. Your insights will drive informed decisions across product development, marketing, category management & revenue growth. You will be our key expert in research techniques, methodologies, and KPI definition for shopper insights.

What you will do:

  • Develop Shopper Foundations: Create a comprehensive framework for Paulig, covering universal principles observed during shopping experiences.
  • Create Shopper Profiles and Insights: Initiate relevant shopper research to guide marketing efforts, product development, category, revenue and customer growth.
  • Support Research Initiatives: Develop guidelines and support Business Area Category and Revenue Growth teams in conducting shopper research.
  • KPI Tracking & Data analysis: Define and track relevant shopper key performance indicators (KPI). Identify meaningful patterns and trends from multiple data sources.
  • Support Category Vision: Contribute to the Category Vision process through shopper research and foundational insights, managing assigned projects.
  • Data-driven recommendations: Provide actionable recommendations to stakeholders based on gathered insights.
  • Build Competence Centre: Help develop world-class shopper competencies within Paulig.
  • Utilizing advanced research tools: Secure data transparency and tools for best possible decision making

You will be based either in Mölndal, Solna, Roeselare or Nieuwegein and report to Human Insight Director and be part of a great team. You will also communicate and collaborate with various stakeholders and empower them to grow.

Your profile

What we expect from you

  • At least 8 years of experience from shopper insights in FMCG (food and beverages), such as market research and analysis (quantitative and qualitative studies) in an international context.
  • Technical Proficiency: Expertise with Retail and Household panel data, utilizing advanced research tools & methods such as shopper segmentation, virtual stores, shopping missions, path to purchase analysis, data modeling, Power BI and self-serve analytics. A strong interest in innovative research techniques & KPI tracking methods is essential.
  • Analytical Skills: Proven ability to analyse complex data from multiple sources and derive actionable insights.
  • Strategic Thinking: Demonstrated experience in translating insights into strategic business opportunities.
  • Project Management: Strong project management skills with the ability to drive change and lead oneself effectively.
  • Leadership: Experience in leading and developing research initiatives in collaborative, relationship-oriented mindset, with excellent interpersonal skills.
  • Communication Skills: Excellent ability to communicate complex insights to various stakeholders in a clear and impactful manner. Fluency in English.
  • Adaptability: Ability to stay updated with and curious about innovative research methods and industry trends.
  • Education: Bachelor's degree in commercial science, market research or a related field.

At Paulig, we value every person as an individual and a professional and expect the same from you. Like us, you strive for excellence in everything you do. You enjoy working with people with different backgrounds and are relationship-oriented. The ability to cooperate and communicate with others is a key for success in this role. As an individual you are responsible for taking necessary actions to ensure that Paulig Health and Safety Policy and Environmental (incl. energy) Policy are implemented, You have the obligation to report matters that would endanger safety, environment or energy and to act as a role model and promote the common Paulig culture and collaboration within Paulig.

About Paulig

Paulig is a family-owned food and beverage company, growing a new, sustainable food culture – one that is good for both people and the planet. Paulig provides all things tasty; coffees and beverages, Tex Mex and spices, snacks and plant-based choices. The company's brands are Paulig, Santa Maria, Risenta, Poco Loco and Zanuy. Paulig’s sales amounted over EUR 1,167 billion in 2023. The company has 2300 passionate employees in 13 different countries working around the purpose “For a life full of flavour”.

Want to learn more about working for Paulig and what we offer? Read more on

What we offer:

  • At Paulig, you will get to work with iconic brands and high-quality products full of flavour.
  • Paulig is home to continuous learning opportunities and is a dynamic workplace that has a strong future-oriented focus.

You will be a part of a passionate, international team working as visionaries of the food industry.

More information and how to apply

This is a permanent employment. We look forward receiving your applications as soon as possible. We do ongoing selection of candidates, so don’t hesitate to submit your application if you’re interested. The process will include both screening questions as well as a personality and problem-solving test. Interviews will start in beginning of August. If you have any questions about the role or the recruitment process, please reach out to Sofia Lidenhed,

Sök jobbet


Marknad & Kommunikation


Stockholms län, Västra Götalands län


Mölndal, Solna


Sofia Lidenhed

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