Digital Communications Manager to Picadeli

Are you the one we are looking for?

The role of Digital Communications Manager means being the hub that holds our digital communication together globally; both towards salad-loving consumers (B2C) and key business partners (B2B). In short; you become the person who makes sure our digital voice is heard, felt, and makes a difference. For real.

We're looking for someone who is just as much a creator as a strategist, with the ability to turn ideas into action. You have a strong business focus, are a front-runner in digital channels, and are used to applying data to strategic decisions.

Picadeli - a leading global food-tech company in healthy fast food with 2500 salad bars across Europe and the US. We offer an innovative and intelligent salad bar concept where consumers can pick and mix their own delicious, healthy and affordable salads. At Picadeli we are a group of dedicated colleagues on a mission to democratize healthy food by making it accessible, affordable and appetizing.

Our vision? A world where fast food is the opposite of junk food - and trust us, it's a mission worth joining! Read more at picadeli.se

Your mission

You're the hub that holds a global digital organization together and responsible for Picadeli's global digital communication; from overall strategy to what happens day to day. You provide our markets with brand-building initiatives and campaigns that convert digital engagement into actual traffic and increased sales. Creativity matters, and so does measuring the outcome of our initiatives.

...more in details

• Shaping the strategy — Develop and own Picadeli's global digital communication strategy and guidelines.

• Digital platforms — Overall responsibility for the website, social media channels, and global LinkedIn communication.

• Engaging content — Continuously produce digital content linked to our global communication calendar.

• Digital expertise — Support, guide, and inspire local market teams on digital matters.

• Analysis and optimization — Track KPIs, analyze results, and optimize what we do.

• Driving digital innovation — The marketing team's spearhead in central development projects, including AI tools and new digital platforms.

• Team-work to dream-work — Building successful collaborations is key to this role; with other central teams, our countries' local market teams, and external partners.

Your profile

You're a communicator of real calibre, with a strong business focus and international experience. You thrive in a development-focused environment with a high pace and many points of contact. Your work capacity is high, your courage to challenge is bold, and your easy-going personality builds trusting relationships.

You and AI are already real buddies, and you actively use AI for content, analysis, and workflow. Together, you make things sharper, faster, and more on point. We also see that you bring experience from an international environment with central coordination and local adaptation.

...and you also bring

Experience
Several years of experience in digital communication and strategic marketing. FMCG background or another fast-moving industry is a strong plus.

Education
A bachelor's or master's degree in digital communication, marketing, or similar.

Language
Excellent English, spoken and written. Swedish is a plus but not a requirement.

Practicalities
You live in or around Gothenburg and have the practical means to travel to some extent.

Why Picadeli?

With us, you become part of a leading global food-tech company in healthy fast food, where innovation and forward momentum are a given every day. With clear ownership, supportive colleagues, and Picadeli's pace of expansion, this is an opportunity to both grow and make a real difference.

Our newly renovated HQ has been nominated as one of Sweden's finest offices and is located close to public transport and parking right outside the door. We offer a competitive salary, private health insurance, and a generous wellness allowance. Picadeli has been a certified Great Place to Work for many years.

Ready to take Picadeli´s voice further to the world?

For this recruitment, we are collaborating with Inhouse Väst AB. This is a full-time, permanent position based at our office in Gotenburg. We do not accept applications via email; please apply via www.inhouse.se.

If you have any questions, you are welcome to contact recruitment consultant Karin Fritzon at Karin.fritzon@inhouse.se or Sofia Lidenhed at sofia.lidenhed@inhouse.se

We interview on a rolling basis — send in your application as soon as possible.